30. April 2020

NTi Audio is 20 Years Old

NTi Audio is 20 Years Old

On 1 March 2000 the NTi Audio company was founded, following a management buyout from Neutrik. After the initial years, peppered with economic crises and rapid growth, we now proudly stand as a leading global company in the field of acoustic measurement technology.

A Great Start
20 years ago, a group of young engineers was given the opportunity to continue running the Neutrik Test Instruments department as an independent company. A business plan was drawn up, suitable premises found and a completely new infrastructure created. After less than three months, the time had come; we sold the first products under our own name.

Provide Solutions not just Products
We quickly learned that it is not enough to offer our customer a product that he/she has to program. Instead, easy-to-use complete solutions were required. We developed an entire software package for quality control of loudspeakers, which was based on a new, patented process for the automatic detection of audible defects. This decision helped us to become the leading provider of such quality control systems. Even today, thousands of our devices are in daily use, verifying the quality of loudspeakers and microphones.

Acoustic Measurement Technology
Our customers wished they could perform acoustic measurements with our portable audio measurement devices. What was missing was a suitable microphone and algorithms. Thanks to the ability of our development team to quickly identify new market needs, develop products, and implement user-friendly solutions, our customer base grew from a few hundred to tens of thousands.

Speech Intelligibility
The integration of a method for determining speech intelligibility in our first portable sound level meter, the Acoustilyzer and its successor, the XL2, literally exploded the sales figures. To date, NTi Audio is probably the world's largest and best-known provider of speech intelligibility measurement devices.

Noise Protection
The increasing public awareness of noise pollution and the corresponding state regulations for the protection of hearing presented further business opportunities to us. With our tailor-made products, NTi Audio today covers all requirements of customers and authorities alike. These include the tamper-proof measurement and documentation of sound levels, audio recording, and a large-screen for displaying levels to the audience. Coupled with many useful functions for the sound engineer, the XL2 Audio and Acoustic Analyzer has become the de facto standard in entertainment event noise monitoring.

Type Approval Opens New Markets
Type Approval in several countries in accordance with the IEC 61672-1 standard was another milestone. The XL2 Analyzer became a tool for acoustics experts. Since then we have expanded our product range for professional Environmental Noise measurements as well as Room and Building Acoustics and have become a leading provider of measurement technologies also in these market segments.

Professional Sales Network​
However, all these magnificent products would be of no use to us if they did not find their way to customers. So, early on, we started building up a professional and well-trained sales and service organization. Today NTi Audio has its own subsidiaries in the key markets of Germany, the United Kingdom, the USA, Japan and China. Furthermore, independent partners in strategically-important countries around the world provide our customers with competent support in the respective national languages.

In addition, we at NTi Audio pride ourselves on a powerful marketing team that informs our existing customer base as well as interested parties via various channels of the innovations, applications and solutions.

Thanks to technical excellence, an appreciative corporate culture, our willingness to question what is already there and to constantly improve, and despite sometimes adverse market conditions, we have developed into an internationally-respected company that has achieved market leadership in many areas. We, the employees of NTi Audio, are honored to be part of this success and look forward to the future with you.


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